Michigan Independent Citizens Redistricting Commission
Overview: As the MICRC implemented redistricting on the heels of the 2018 successful ballot initiative, McConnell Communications was engaged to educate and inform residents in Southeast Michigan through earned media and community outreach to garner public comment, assist with mapping, and take part in hearings in spring of 2021. The company created a slogan, directed a social media campaign, secured more than 50 appearances for commissioners at community meetings, generated media coverage, conducted video interviews of surrogates, provided graphic design work, and drafted articles as part of its overall communication work.
Outcome: In addition to the branding, social media help, public appearances and media coverage, more than 30,000 public comments were provided on MICRC’s process for drawing maps, in part due to McConnell’s combined efforts with other agencies.