Michigan Department of Insurance and Financial Services
Overview: In 2019, Gov. Gretchen Whitmer signed legislation providing ways for residents to reduce their auto insurance costs and to also hold insurance companies more accountable. To ensure that residents were able to tap into those savings, McConnell Communications won an RFP in 2020 to help build awareness. To accomplish this, McConnell Communications:
Created and implemented a communication plan
Developed collateral materials (PowerPoint + 1-pager) to simplify messaging
Arranged and presented to more than 30 community organizations
Secured surrogates to help distribute informational materials via email and social media platforms
Enlisted community groups to distribute information at food banks
Secured media interviews
Assisted with scripts to be used for television and radio advertising
Outcome: State officials considered the outreach and media relations efforts very successful in helping to significantly raise awareness of the new insurance laws.