Description:

The digital media manager assists in the development and execution of strategic digital communications for McConnell Communications and its clientele. The digital media manager monitors and maintains a strong web and social media presence, creates graphic design materials, and composes newsletters, websites, social media posts, and other related digital content.

Responsibilities:

• Develop and implement strategic digital communications for McConnell Communications and its clientele across social media and other digital platforms

• Create text and graphics for social media, print, emails, websites, digital marketing, and other communications materials while adhering to brand or styling guidelines

• Develop, manage, and maintain social media accounts on platforms including Facebook, Instagram, X (formerly Twitter), YouTube, and TikTok

• Draft and execute social media plans and campaigns, and advise the firm and clients on best strategies that align with campaign goals or current objectives

• Provide regular analysis reports and goals on social media metrics

• Monitor web and social media trends and stay up-to-date on best practices

• Provide social media and website feedback and coaching based on best practices

• Create and maintain websites and assist with website development, including SEO and designing digital assets

Requirements:

Knowledge equivalent to what typically would be acquired by completing a four-year college degree program in Communications, Marketing, Public Relations, or a related field, plus at least two years of experience with social media management, digital marketing and/or advertising, graphic design and creative services, and web design — or an equivalent combination of education and experience.

Desired Qualifications:

Prior experience with:

• Social media management tools (Meta Business Suite, Hootsuite)

• Graphic design software (Canva, Photoshop)

• Email marketing services (MailChimp, Every Action)

• Website building platforms (SquareSpace, Elementor)

• Video conferencing applications (Zoom, Google Meet)

Additional Qualifications:

• Excellent spelling, grammar, and communication skills

• Ability to perform under pressure and work on multiple projects at once

• Ability to work independently

• An affinity for social justice and progressive causes